Prepared for Nch'ḵay̓ by Studio 1299

Your land is extraordinary.
Your website should be too.

Capilano River RV Park. A conversion-first digital platform for Vancouver's only centrally located RV park. Place-led. Practical. Built to book.

See what we found

The Opportunity

The location advantage is clear. The digital presence needs to match.

Capilano River RV Park sits at 295 Tomahawk Avenue, West Vancouver in a position no competitor can replicate: 10 minutes from downtown Vancouver via Lions Gate Bridge, 8 minutes from Capilano Suspension Bridge, 15 from Grouse Mountain. Over 200 sites across partial hookup, 30A, and 50A full hookup - open year-round.

With the 2026 FIFA World Cup bringing unprecedented hospitality demand to Vancouver - and the park already requiring full pre-payment with limited cancellation for the tournament window - the digital presence needs to convert that demand, not just display it.

The current site is visually strong but has clear friction: capacity figures conflict across pages, rate tables don't match hero summaries, and the primary booking action routes users offsite with no lead capture. Nch'ḵay̓ Development Corporation has the ownership credibility and the property. What's missing is the digital system that makes the booking path as clear as the location advantage.

Brand Framework

Three pillars, one platform

Place

Stay in the only Vancouver-area RV base between ocean, mountain, and city.

Minutes-to-destinations framing
Map and route clarity
North Shore + downtown access

Purpose

Owned by Squamish Nation through Nch'ḵay̓. Operated with long-term community value.

Nch'ḵay̓ / Squamish Nation narrative
Operator transparency
Stewardship-led positioning

Practical

Guests get clear rates, rules, amenities, and support before booking.

Single-source-of-truth data
Clean rate matrices
Direct contact pathways

Site + SEO Audit

The property is premium. The website is not.

We ran a full audit of capilanoriverrvpark.com across design, UX, SEO, and conversion. The site dates to the early 2010s, uses obsolete technology (Cufon font rendering, legacy FlexSlider), and lacks mobile-first design. It undermines the credibility of a property charging $104/night. Here's what we found.

#	Issue	Evidence	Impact
1	Dated design	Built on legacy ASP.NET-era tech. Uses Cufon font rendering (abandoned ~2012), old FlexSlider, inline JS debris. Visually reads as "hasn't been touched in a decade."	High
2	Not mobile-friendly	No responsive layout. Desktop-only navigation, no mobile menu, content overflows on phones. Google penalizes non-mobile sites in search rankings.	High
3	SEO gaps	No schema markup for campgrounds. No dedicated pages for high-intent keywords ("Vancouver RV park", "North Shore camping"). Missing meta descriptions. No internal linking.	High
4	No lead capture	Booking goes to CampLife with no pre-qualification, no email capture, no group inquiry form. Visitors leave the site to book with no way to follow up.	High
5	Trust signals missing	No ownership story, no team visibility, no reviews or social proof. For a $104/night property, the site doesn't justify the price point.	Medium
6	FIFA popup is hostile	"Non-cancelable and non-refundable" language in a popup before visitors even see the site. Aggressive restrictions shown before trust is built.	Medium

Competitive Landscape

The competitive landscape leaves room at the top.

Tsawaak RV Resort

Tla-o-qui-aht First Nation

Borrow: Story-commerce integration, stewardship origin narrative

Outperform: Conversion architecture, structured SEO pages

Qualicum FN Campgrounds

Qualicum First Nation

Borrow: Operational clarity, amenity-first utility copy

Outperform: Visual hierarchy, brand storytelling, booking UX

Quileute Oceanside

Quileute Tribe, WA

Borrow: Emotional place-based narrative, experiential tone

Outperform: Booking density, rate/policy transparency

The Property

200+ sites, year-round operation, unmatched access

Operated by The Inntimate Inns Group on behalf of Squamish Nation. Level concrete pads, blacktopped roads, 24/7 gated security, heated pool, indoor whirlpool, and full hookup options from 15A to 50A.

Site Type	Off-Season	Summer Wkday	Summer Wknd
Tent	Seasonal	$68	$78
RV Partial (15A)	$70	$83	$93
RV Full (30A)	$75	$94	$104
RV Full (50A)	$80	$104	$114

Extra person: $4.50/night. Children 12 & under free. 10% club discounts. All rates include 5% GST.

Amenities

Heated outdoor pool (seasonal)

Indoor whirlpool (year-round)

Free high-speed WiFi

24/7 gated security

Coin-op laundry

Complimentary showers

Propane & sani-station

Pet-friendly with dog park

Recreation room & playground

Walking trails along river

Proximity

10 min

Downtown Vancouver

8 min

Capilano Suspension Bridge

15 min

Grouse Mountain

30 min

YVR Airport

Scope of Work

Everything a flagship property needs to convert online

Brand & Narrative

Voice refinement, value pillars, message hierarchy. Place, Purpose, Practical. The site sounds like Capilano, not a template.

Site Architecture & UX

New IA, mobile-first responsive build, sticky CTAs. Group and long-stay inquiry forms. CampLife booking page redesign with access.

SEO Pass

Schema markup for campgrounds, meta descriptions, dedicated location pages for high-intent keywords, internal linking strategy.

Timeline: 3 weeks from kickoff to launch.

Proposed Sitemap

Page	Purpose
Homepage	Story-led hero, trust signals, primary booking CTA
Sites & Rates	Single source of truth - one canonical data model
Amenities	Facilities, activities, North Shore access
Location & Trip Planning	Distance/time from key destinations, maps, transit
About / Our Story	Nch'ḵay̓ ownership narrative, Squamish Nation context
Policies & FAQs	Clear rules, no surprises
Group & Long Stay	Lead capture for high-value segments
Book Now	Pre-qualification + external booking bridge

Conversion Architecture

Built to qualify, not just attract

Primary CTA: "Reserve Your Site." Secondary path captures group and long-stay inquiries. Every page includes contextual booking entry points with pre-qualification routing.

Booking CTR

2.5–4.0%

est. core pages

Lead Capture

8–15%

est. contact-intent

Form Completion

35–55%

est. short form

Organic Traffic

+30–60%

est. 90-day lift

Investment

The package

$5,000

Brand, UX, Build & SEO

Brand narrative refinement (Place, Purpose, Practical)
Website IA + page template system
Full development & deployment
Mobile-first responsive build
SEO pass: schema, meta, location pages
CampLife booking page redesign (with access)
Group + long-stay inquiry forms
Data normalization (one source of truth)

$50/month

Care Plan

Content and rate updates
Seasonal imagery refresh
Security & performance monitoring
SEO reporting
Same-business-day response

What Nch'ḵay̓ Gets

Core outcomes

Complete Site Redesign

New IA, page templates, mobile-first responsive build. Every page designed around the three pillars: Place, Purpose, Practical.

SEO Foundation

Schema markup, meta descriptions, dedicated location pages for high-intent keywords, internal linking, and Google Business Profile optimization.

CampLife Booking Page

With access, we redesign the CampLife booking flow to match the new site. Pre-qualification routing for groups and long stays.

Data Integrity

One canonical source for rates, capacity, and contact info. No more conflicting numbers across pages.

What It Could Look Like

The new Capilano experience

A story-driven, conversion-first flagship - here's a preview of what we'd build.

Capilano River RV Park

Vancouver's gateway to the North Shore - reserve your site.

View Concept Site →

Let's build something worthy of the land it sits on.

Ready to give Capilano the digital platform it deserves.

Start the Conversation

Presets

A. Executive

B. Research

C. Solution

D. Delivery

E. Decision

A1 - The Opportunity

Vancouver's only centrally located RV park deserves a digital presence to match.

Capilano River RV Park at 295 Tomahawk Avenue - 10 min from downtown, 200+ sites, year-round. The 2026 FIFA World Cup is driving unprecedented demand. The current site has clear friction: conflicting data, offsite booking with no lead capture, mobile UX gaps.

Nch'ḵay̓ Development Corporation has the property and the credibility. What's missing is the digital system.

A2 - The Property

200+ sites, year-round, unmatched access

295 Tomahawk Avenue, West Vancouver. Owned by Squamish Nation through Nch'ḵay̓ Development Corporation. Operated by The Inntimate Inns Group. Full hookup options from 15A to 50A, heated pool, indoor whirlpool, 24/7 gated security.